MODELS OF TECH-SAVVY NONPROFITS USING SOCIAL MEDIA If you lead a social service organisation that isn’t doing as well as others, have you ever wondered why people don’t readily pick your noprofit organisation as their preferred charity or cause to support? Well, the plain truth is that people don’t decide who to give to on [...]

IMPORTANT POINTS TO CONSIDER As I’ve mentioned in Part 3 of this series, today’s web-based technologies can enable nonprofit organisations to get much closer to audiences than TV, radio or print – particularly to those who may be able to contribute directly to your organisation’s needs, well-being and sustainability. The audiences you seek and attract [...]

THERE’S GOOD ADVICE FROM PEOPLE OUT THERE GETTING IT RIGHT DOESN’T HAPPEN INSTANTLY To recap what has been said previously in Parts 1 and 2, communications before the advent of Web 2.0 was all about costly and time-consuming production models. Today, we’re helping charities, schools and other types of nonprofit organisations to use and adapt [...]