THERE’S GOOD ADVICE FROM PEOPLE OUT THERE GETTING IT RIGHT DOESN’T HAPPEN INSTANTLY To recap what has been said previously in Parts 1 and 2, communications before the advent of Web 2.0 was all about costly and time-consuming production models. Today, we’re helping charities, schools and other types of nonprofit organisations to use and adapt [...]

INFORMATION IS YOUR TREASURE TROVE “Brands are typically built on awareness, a created desire to be a part of a larger group, and emotional decisions. The Web works with one-to-many and many-to-many, dialogue-enabling activities and rational, considered decisions.” – Bob Stone and Ron Jacobs, authors. WEBSITES AS THE NEW COMMUNICATION SERVICE In the exciting new [...]

OPEN ATTITUDES AND WHY IT PAYS TO LISTEN “The image of myself which I try to create in my own mind in order that I may love myself is very different from the image I try to create in the minds of others in order that they may love me.” – W H AUDEN, Poet [...]